Step Six: Focus on the Mission by completing the assessment, plan and implementation.
- Boosted was an influential start up that “had defined the market for electric long boards” after its launch in 2012. It seemed destined for success, with a cult-like following and celebrity interest, but its focus on too many products proved too challenging. If only they had looked at what was going Well, Not Well, On Target, (one of the e3B Assessment Tools).
- “How Boosted Went Bust,” Sean O’Kane. The Verge, July 19, 2021 (Click Here).